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KUMA Banana Toffee nicotine pouch can – Slim moist, 11 mg, 20 pouches
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KUMA Wintergreen nicotine pouch can – Slim moist, 11mg, 20 pouches
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KUMA Blood Orange nicotine pouch can – Slim moist, 11mg, 20 pouches
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KUMA Cherry nicotine pouch can – Slim moist, 11 mg, 20 pouches
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KUMA Ice Cool Ultra Strong - Pouchland

KUMA Nicotine Pouches — Strong Tier Available

KUMA sits at the Strong tier — the right zone for regular users who want more impact without entering extreme territory.

  • Strong (8.1–12.0 mg): For regular users who want higher-strength pouches. Try: KUMA Banana Toffee (11 mg/pouch) — a dessert-inspired profile with sweet banana and caramel notes.

Après's Higher-Strength Sister Brand

KUMA is what happens when Après Nicotine AB pushes the strength dial up and leans harder into dessert territory. Where the main Après line stays in the Light-to-Medium range with clean, understated flavors, KUMA goes sweeter and stronger. The flavor profile includes Banana Toffee, Blood Orange, Cherry, and Wintergreen — all at 11 mg/pouch. These are not subtle pouches. They're for users who want more nicotine and more flavor than the typical Swedish pouch lineup.

The bear-themed branding and warm, earthy can colors set KUMA apart visually, but the real story is in the flavor signatures. Banana Toffee tastes like caramel-drizzled banana bread. Blood Orange has that tart-sweet citrus punch. Cherry leans into candy-shop sweetness. Even the mint options — Wintergreen and Ice Cool Ultra Strong — run sweeter than most Swedish mint pouches. If you find most nicotine pouches too plain or too weak, KUMA was made for you.

All KUMA pouches are moist slim format, which means faster nicotine release and a softer feel under the lip. The 11 mg strength puts every product in the Strong category — enough for experienced users, but not so high that you need to plan your day around it. This is a brand for people who know what they want: more flavor, more strength, done.

Popular KUMA Flavors

KUMA's catalog splits between fruit-forward dessert profiles and cooling mint options.

Fruit

The fruit range is where KUMA's dessert-leaning character really shows — expect sweeter, richer profiles than standard Swedish brands.

Mint

KUMA's mint options run sweeter and warmer than typical Swedish mint pouches, with a focus on cooling wintergreen and menthol.

How to Use KUMA Nicotine Pouches

KUMA pouches work like any other tobacco-free nicotine pouch.

  1. Place one pouch under your upper lip, between the gum and lip.
  2. Leave it in place for 30–60 minutes — moist slim pouches like KUMA's typically last around 40–50 minutes.
  3. Dispose of the used pouch in the trash or the catch lid on the can.

Because KUMA pouches are moist, you'll notice faster nicotine release and more saliva production compared to dry pouches. If you're new to nicotine pouches or trying Strong-tier products for the first time, start with one pouch and wait 15 minutes before deciding if you need a second.

Order KUMA from Pouchland

Pouchland ships KUMA pouches across Europe via UPS — 1–2 business days with UPS Express, or 1–3 days via UPS Access Point. All KUMA products are tobacco-free and require age verification at checkout (18+ only). Orders placed before 3 PM ship the same business day from our climate-controlled warehouse in the Netherlands. Every can is kept at optimal temperature from the moment it arrives at our facility until it reaches your door.

Frequently asked questions

What is KUMA?
KUMA is the higher-strength sister brand of Après, made by Stockholm-based Après Nicotine AB, featuring sweeter dessert-leaning flavors at Strong nicotine levels.
What makes KUMA pouches distinctive?
KUMA pouches are sweeter and more dessert-like than most Swedish brands — think banana toffee, blood orange, and cherry alongside wintergreen and mint — all at 11 mg/pouch in the Strong tier.
Which KUMA product is best for beginners?
KUMA's entire range sits at 11 mg (Strong tier), so it's not ideal for beginners. If you're new to nicotine pouches, try a Light or Medium product from another brand first.
What's the strongest KUMA pouch?
All KUMA pouches are 11 mg/pouch — there's no variation in strength across the range. Try KUMA Ice Cool Ultra Strong for the most intense cooling sensation.
Are KUMA pouches tobacco-free?
Yes, KUMA pouches contain nicotine derived from tobacco plants but no tobacco leaf material — just nicotine, plant fiber, flavorings, and stabilizers.
Where is KUMA made?
KUMA is made in Sweden by Après Nicotine AB, based in Stockholm.
What flavors does KUMA offer?
KUMA offers distinctive dessert-leaning flavors like banana toffee, blood orange, and cherry, plus sweeter mint options like wintergreen and ice cool menthol — all at 11 mg strength.
How long does each KUMA pouch last?
KUMA slim pouches typically last 40–50 minutes under the lip. Because they're moist format, nicotine releases faster than dry pouches, with most users noticing effects within 5–10 minutes.