77 Blueberry Vanilla Banana

Blueberry-led fruit blend with creamy vanilla and subtle banana sweetness in layered harmony.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Blueberry, Vanilla, Banana

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

13 March 2026

Product series

77 Nicotine Pouches

The flavor opens with blueberry as the dominant note, supported by creamy vanilla undertones and a subtle banana sweetness. The three flavors develop in layers rather than blending uniformly, creating a complex tasting experience. Vanilla provides a smooth base that balances the brighter fruit notes throughout the 40-minute usage window.

This product suits experienced nicotine pouch users familiar with strong-tier products who prefer fruit-forward flavor combinations.

1. Place one pouch under your upper lip, against the gum.
2. Leave it in place — flavour and nicotine release begin within seconds.
3. Typical use is around 40 minutes.
4. Dispose of the used pouch in the lid compartment or a bin.

How strong is 77 Blueberry Vanilla Banana?
77 Blueberry Vanilla Banana delivers 10.4 mg of nicotine per pouch (16 mg/g concentration), classified as Strong on Pouchland's five-tier strength scale. The manufacturer labels this product as 3/5 on their own strength rating system.

How many pouches come in a can of 77 Blueberry Vanilla Banana?
Each can contains 20 pouches with a total content weight of 13 g, resulting in 0.65 g per individual pouch.

What format is 77 Blueberry Vanilla Banana?
This product uses a slim all-white format designed to fit discreetly under the upper lip. The slim profile is narrower than standard pouches, reducing visibility during use while maintaining surface area for nicotine delivery.

Does 77 Blueberry Vanilla Banana contain tobacco?
No, this is a tobacco-free nicotine pouch. Instead of tobacco, the pouches contain nicotine, plant-based fibers, flavorings, and other food-grade ingredients.

What does 77 Blueberry Vanilla Banana taste like?
The flavor profile combines blåbär (blueberry), banan (banana), and vanilj (vanilla). Blueberry provides the primary fruit note, while vanilla adds creaminess and banana contributes subtle sweetness to create a layered fruit experience.

How long does each pouch last?
Typical usage duration is approximately 40 minutes per pouch, though actual duration varies based on individual preferences and usage patterns. Some users keep pouches in for 30 minutes, others up to 55 minutes.

Who makes 77 Blueberry Vanilla Banana?
Luna Corporate manufactures this product in Sweden. The 77 Nicotine Pouches brand is part of Luna Corporate's product portfolio focused on tobacco-free nicotine delivery.

How should I store 77 Blueberry Vanilla Banana?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain optimal moisture levels. Keep the can sealed when not in use to preserve freshness.