77 Blueberry Vanilla Banana

77 Nicotine Pouches Blueberry Vanilla Banana is a tobacco-free nicotine pouch combining blueberry, banana, and vanilla flavors in a slim all-white format. Each pouch delivers 10.4 mg of nicotine (16 mg/g), placing it in the Strong category on Pouchland's strength scale. Manufactured by Luna Corporate in Sweden, each can contains 20 pouches with a total content weight of 13 g.

The slim all-white format sits discreetly under the upper lip, releasing a layered fruit flavor profile within seconds. The pouches maintain a consistent moisture level throughout use, delivering nicotine and flavor for approximately 40 minutes per pouch. Each 0.65 g pouch is designed for minimal visibility and optimal comfort during wear.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Frukt
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: 2026-03-13
• Product series: 77 Snus
• Price: €4.79 per can

Who it's for

This product suits experienced nicotine pouch users familiar with strong-tier products who prefer fruit-forward flavor combinations. The 10.4 mg nicotine content and slim format make it appropriate for regular use throughout the day.

Flavor profile

The flavor opens with blueberry as the dominant note, supported by creamy vanilla undertones and a subtle banana sweetness. The three flavors develop in layers rather than blending uniformly, creating a complex tasting experience. Vanilla provides a smooth base that balances the brighter fruit notes throughout the 40-minute usage window.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Ingredient information not provided by manufacturer.

Frequently asked questions

How strong is 77 Blueberry Vanilla Banana?

77 Blueberry Vanilla Banana delivers 10.4 mg of nicotine per pouch (16 mg/g concentration), classified as Strong on Pouchland's five-tier strength scale. The manufacturer labels this product as 3/5 on their own strength rating system.

How many pouches come in a can of 77 Blueberry Vanilla Banana?

Each can contains 20 pouches with a total content weight of 13 g, resulting in 0.65 g per individual pouch.

What format is 77 Blueberry Vanilla Banana?

This product uses a slim all-white format designed to fit discreetly under the upper lip. The slim profile is narrower than standard pouches, reducing visibility during use while maintaining surface area for nicotine delivery.

Does 77 Blueberry Vanilla Banana contain tobacco?

No, this is a tobacco-free nicotine pouch. Instead of tobacco, the pouches contain nicotine, plant-based fibers, flavorings, and other food-grade ingredients.

What does 77 Blueberry Vanilla Banana taste like?

The flavor profile combines blåbär (blueberry), banan (banana), and vanilj (vanilla). Blueberry provides the primary fruit note, while vanilla adds creaminess and banana contributes subtle sweetness to create a layered fruit experience.

How long does each pouch last?

Typical usage duration is approximately 40 minutes per pouch, though actual duration varies based on individual preferences and usage patterns. Some users keep pouches in for 30 minutes, others up to 55 minutes.

Who makes 77 Blueberry Vanilla Banana?

Luna Corporate manufactures this product in Sweden. The 77 Nicotine Pouches brand is part of Luna Corporate's product portfolio focused on tobacco-free nicotine delivery.

How should I store 77 Blueberry Vanilla Banana?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain optimal moisture levels. Keep the can sealed when not in use to preserve freshness.

77 Nicotine Pouches is a Swedish brand manufactured by Luna Corporate, offering tobacco-free nicotine pouches across multiple flavor profiles and strength tiers. The 77 Snus series emphasizes quality ingredients and precise nicotine dosing in various pouch formats.