77 Peach & Mint

77 Peach & Mint is a tobacco-free nicotine pouch manufactured by Luna Corporate in Poland. This slim all-white pouch delivers 10.4 mg of nicotine per pouch (16 mg/g) and is classified as Strong on Pouchland's strength scale. The flavor profile combines persika (peach) and mynta (mint) in the Frukt category, launched in June 2024 as part of the 77 product series.

The slim format fits discreetly under the upper lip, with the all-white construction minimizing drip and staining. Flavor release begins within seconds of placement, delivering a balanced interplay of sweet peach and cooling mint that develops throughout the typical 40-minute use duration. The cooling agents (WS-3, WS-23) provide a sustained menthol sensation alongside the fruit-forward sweetness.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Frukt
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg per gram
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus

Who it's for

Suited to experienced nicotine pouch users comfortable with strong-tier products who prefer fruit-mint flavor combinations. The 10.4 mg nicotine content and 40-minute use duration make this appropriate for users seeking sustained nicotine delivery in a discreet slim format.

Flavor profile

The primary flavor note is ripe persika (peach), delivering natural stone-fruit sweetness without artificial candy overtones. Mynta (mint) provides cooling balance, with the WS-3 and WS-23 cooling agents extending the menthol sensation beyond traditional peppermint. The sweetener (E955) rounds out the profile without overshadowing the peach-mint interplay, resulting in a fruit-forward experience with persistent cooling.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Peach & Mint?

77 Peach & Mint contains 10.4 mg of nicotine per pouch (16 mg per gram). This places it in the Strong category on Pouchland's five-tier strength scale, matching the manufacturer's 3 out of 5 strength designation. Users familiar with mid-to-high nicotine levels will find this appropriate for their tolerance.

How many pouches come in a can of 77 Peach & Mint?

Each can contains 20 pouches with a total content weight of 13 grams. Individual pouches weigh 0.65 grams.

What format is 77 Peach & Mint?

This is a Slim all-white pouch. The slim profile measures narrower than standard pouches for a more discreet fit under the upper lip. The all-white construction uses white cellulose fibers that minimize drip and do not stain teeth or gums during use.

Does 77 Peach & Mint contain tobacco?

No. 77 Peach & Mint is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but no tobacco leaf material. The pouch content consists of cellulose fibers (E460), flavorings, nicotine, salt, sweetener, cooling agents, preservative, and pH regulators in a water-based matrix.

What does 77 Peach & Mint taste like?

The flavor centers on persika (peach) — ripe stone-fruit sweetness with natural character. Mynta (mint) provides cooling counterpoint, enhanced by WS-3 and WS-23 cooling agents that deliver sustained menthol sensation. The result is a fruit-forward profile with persistent mint cooling, balanced by moderate sweetness.

How long does each pouch last?

Typical use duration is approximately 40 minutes. Actual duration varies based on individual saliva production, placement position, and personal preference. Some users remove pouches earlier; others extend use beyond 40 minutes as flavor and nicotine release gradually diminish.

Who makes 77 Peach & Mint?

77 Peach & Mint is manufactured by Luna Corporate in Poland. The 77 brand launched this peach-mint variant in June 2024 as part of the 77 Snus product series.

How should I store 77 Peach & Mint?

Store in a cool, dry place away from direct sunlight. Refrigeration is not required but can extend shelf life and maintain flavor integrity. Avoid exposure to heat sources or prolonged high temperatures, which may degrade nicotine content and flavor quality.

The 77 brand, produced by Luna Corporate in Poland, offers tobacco-free nicotine pouches across multiple flavor profiles and strength levels. Launched in 2024, the 77 Snus series emphasizes fruit-forward flavor compositions in slim all-white formats.