FRE pouches contain five ingredients: synthetic nicotine, food-grade cellulose, water, flavourings and pH adjusters. There's no tobacco leaf in them. The nicotine is made in a lab rather than extracted from the tobacco plant.
What each FRE ingredient is there for
| Ingredient | Job in the pouch |
|---|---|
| Synthetic nicotine | The active ingredient. Lab-made, not tobacco-derived. |
| Food-grade cellulose | The plant-fibre filler that gives the pouch its body. |
| Water | Moisture, so the pouch softens against your gum. |
| Flavourings | Mint, wintergreen and a few fruit flavours. |
| pH adjusters | Keep the pouch at a pH where nicotine absorbs through the gum. |
That's the whole list. No tar, no tobacco leaf. So when people call FRE tobacco-free, that's literally what it means.
Strength Guide
Pouchland groups nicotine pouches by mg per pouch. Use these store-wide collection tiers when comparing strength.
| Strength Category | Nicotine (mg/pouch) | Recommended For | Comparable To |
|---|---|---|---|
| Light | ≤ 4 mg | Beginners / very light smokers | Light cigarettes |
| Medium | 4.1 – 8 mg | Casual / occasional users | Regular cigarettes |
| Strong | 8.1 – 12 mg | Daily / pack-a-day smokers | Full-strength cigarettes |
| Extra Strong | 12.1 – 20 mg | Experienced heavy smokers | High-nicotine snus |
| Extreme | 20.1 mg+ | Experienced users only | Strongest snus on the market |
Use one pouch at a time. If you experience dizziness, nausea, headache, or a racing heartbeat, stop using and switch to a lower strength.
Synthetic nicotine next to tobacco-derived brands
Most of the big names, ZYN and Velo included, use nicotine extracted from the tobacco plant. FRE's is synthesised. In the mouth it's the same molecule doing the same thing. The difference is where it came from, not how it feels.
Using a FRE pouch
Put one between your gum and upper lip. Leave it 20 to 40 minutes, then bin it. One at a time.
Dizzy, nauseous or a headache? Take it out and drop a strength next time. Nicotine is addictive, and these are for adults only.
Is FRE tobacco-free?
Yes. No tobacco leaf, and the nicotine is synthetic.
How many pouches are in a can of FRE?
20 pouches per can, across every strength.
Want to compare FRE with everything else we carry? It's all in All Products, filterable by strength.
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