77 Cola y Cereza

Cola sweetness meets tart cherry with cooling freshness in a balanced, recognizable soft drink profile.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Cherry, Cola

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

1 June 2024

Product series

77 Nicotine Pouches

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .

About the product

77 Cola y Cereza belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: cherry, cola
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Cola y Cereza tastes of cherry, cola. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Cola & Cherry suits experienced nicotine pouch users comfortable with Strong-tier products (10.4 mg per pouch) who enjoy nostalgic soft drink flavors with a fruit twist.

How strong is 77 Cola & Cherry?
77 Cola & Cherry contains 10.4 mg of nicotine per pouch (16 mg/g concentration). Pouchland classifies this as Strong — tier 3 out of 5 on our strength scale. The manufacturer labels it 3/5. This strength level suits experienced users accustomed to nicotine pouches in the 9–12 mg range.

How many pouches come in a can of 77 Cola & Cherry?
Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g each.

What format is 77 Cola & Cherry?
77 Cola & Cherry uses the Slim format — narrower than standard pouches but wider than Mini variants. The all-white moisture level means the pouch material stays white during use and produces minimal drip. Slim pouches fit comfortably under the upper lip with moderate visibility from the outside.

Does 77 Cola & Cherry contain tobacco?
No. 77 Cola & Cherry is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but no tobacco leaf material. The pouch consists of plant-based cellulose fibers (E460), nicotine, flavorings, water, salt, sweeteners, cooling agents, preservatives, and pH regulators.

What does 77 Cola & Cherry taste like?
The flavor combines cola and cherry (körsbär) notes. The cola element delivers sweet, caramel-like flavor reminiscent of carbonated soft drinks, while cherry adds a tart, fruity dimension. Cooling agents (WS-3 and WS-23) provide a fresh, cooling sensation. The overall profile is sweet but distinct, with both flavor components clearly present rather than blending into generic fruitiness.

How long does each pouch last?
Typical use duration is approximately 40 minutes. Actual duration varies based on individual physiology, saliva production, and personal preference. Some users remove pouches earlier once nicotine satisfaction is achieved; others keep pouches in place for up to 55 minutes.

Who makes 77 Cola & Cherry?
Luna Corporate manufactures 77 Cola & Cherry in Sweden. Luna Corporate produces the 77 Nicotine Pouches brand, which launched this Cola & Cherry variant in June 2024 as part of the 77 Snus product series.

How should I store 77 Cola & Cherry?
Store in a cool, dry place away from direct sunlight. Refrigeration is optional but extends shelf life and maintains flavor integrity, particularly in warm climates. Keep the can sealed when not in use to prevent the pouches from drying out. Avoid storing near heat sources or in vehicles during summer months.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.