77 Apple Mint

77 Nicotine Pouches 77 Apple Mint is a tobacco-free nicotine pouch delivering 10.4 mg of nicotine per pouch in a Slim all-white format. Manufactured by Luna Corporate in Sweden, this product sits in Pouchland's Strong tier with a flavor profile combining apple and mint. Each can contains 20 pouches with a total content weight of 13 grams.

The Slim format provides a discreet fit under the upper lip, with the all-white moisture level minimizing drip. Flavor release begins within seconds of placement, delivering a fruity apple opening followed by refreshing mint cooling. The pouch maintains its structure throughout the typical 40-minute use duration.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Frukt
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: 2024-06-01
• Product series: 77 Snus
• Price: €4.79 per can

Who it's for

Experienced nicotine pouch users seeking a Strong-tier product with a fruit and mint combination. Suitable for those who prefer the Slim format and appreciate apple flavor profiles balanced with cooling menthol notes.

Flavor profile

The primary flavor note is crisp apple, delivering a sweet and slightly tart fruit character upon initial placement. Mint follows immediately, providing a cooling sensation through the use of WS-3 and WS-23 cooling agents combined with traditional menthol compounds. The flavor balance maintains apple prominence while the mint component adds refreshing depth throughout the 40-minute use window.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Apple Mint?

77 Apple Mint delivers 10.4 mg of nicotine per pouch (16 mg/g), placing it in Pouchland's Strong tier — the third level on our five-tier strength scale. The manufacturer labels it as 3/5 strength.

How many pouches come in a can of 77 Apple Mint?

Each can contains 20 pouches with a total content weight of 13 grams. Individual pouch weight is 0.65 grams.

What format is 77 Apple Mint?

77 Apple Mint uses the Slim format, which is narrower than Standard pouches for a more discreet fit under the lip. The all-white moisture level means minimal drip and reduced staining on teeth.

Does 77 Apple Mint contain tobacco?

No. 77 Apple Mint is a tobacco-free nicotine pouch. Instead of tobacco, the pouches contain plant-based cellulose fibers, nicotine derived from tobacco plants, flavorings, water, and food-grade additives.

What does 77 Apple Mint taste like?

The flavor combines crisp apple with refreshing mint. The apple note provides sweet, slightly tart fruitiness, while the mint component delivers cooling through menthol-based agents (WS-3 and WS-23). Apple remains the dominant flavor with mint serving as a complementary refreshing element.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual experience varies based on personal preference and nicotine tolerance. Some users may keep pouches in for shorter or longer periods.

Who makes 77 Apple Mint?

77 Apple Mint is manufactured by Luna Corporate in Sweden. The product launched on June 1, 2024, as part of the 77 Snus series.

How should I store 77 Apple Mint?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness. Keep the lid tightly closed when not in use to prevent the pouches from drying out.

77 Nicotine Pouches is a product line manufactured by Luna Corporate, a Swedish producer of tobacco-free nicotine pouches. The 77 series launched in 2024, offering Slim all-white formats across various flavor profiles and nicotine strengths.