77 Arctic Berry

Wild berry sweetness meets cooling menthol in a balanced, refreshing slim all-white pouch.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Berry, Menthol

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

26 March 2025

Product series

77 Nicotine Pouches

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .

About the product

77 Arctic Berry belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: berry, menthol
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Arctic Berry tastes of berry, menthol. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Arctic Berry is suited to experienced nicotine pouch users comfortable with strong-tier products who appreciate fruity menthol combinations. The slim format and moderate pouch count make it practical for daily use by those who value both flavor variety and dependable nicotine delivery.

How strong is 77 Arctic Berry?
77 Arctic Berry delivers 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer rates it 3/5 on their own strength classification.

How many pouches come in a can of 77 Arctic Berry?
Each can contains 20 pouches with a total content weight of 13 g (pouches only, excluding can weight).

What format is 77 Arctic Berry?
77 Arctic Berry uses a slim all-white format. Each 0.65 g pouch fits discreetly under the upper lip with minimal visibility and reduced drip compared to original-portion formats.

Does 77 Arctic Berry contain tobacco?
No. 77 Arctic Berry is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but uses cellulose fiber as a base instead of tobacco leaf, along with flavorings, water, salt, sweeteners, cooling agents, and stabilizers.

What does 77 Arctic Berry taste like?
77 Arctic Berry combines wild berry fruit flavors with menthol cooling. Expect a sweet-tart berry profile with immediate and sustained cooling from a blend of menthol agents, creating a refreshing fruity-mint experience.

How long does each pouch last?
Typical usage duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine delivery and flavor intensity.

Who makes 77 Arctic Berry?
77 Arctic Berry is manufactured by Luna Corporate in Sweden. The product launched on March 26, 2025, as part of the 77 Snus series within the 77 Nicotine Pouches brand family.

How should I store 77 Arctic Berry?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it is not required. Keep the can sealed when not in use.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.