77 Arctic Berry

77 Arctic Berry is a tobacco-free nicotine pouch from 77 Nicotine Pouches, manufactured by Luna Corporate in Sweden. This slim all-white product delivers 10.4 mg of nicotine per pouch and features a wild berry and menthol flavor profile. Classified as Strong on Pouchland's strength scale, it is designed for experienced nicotine pouch users seeking robust delivery in a discreet format.

Each pouch sits comfortably under the upper lip, releasing a cool blend of wild berry sweetness and refreshing menthol. The all-white format ensures minimal drip and a clean experience throughout the typical 40-minute usage period. The 0.65 g slim pouches provide a balanced fit with steady flavor and nicotine release.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (Wild Berries, Menthol)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: 2025-03-26
• Product series: 77 Snus
• Price: €4.79 per can

Who it's for

77 Arctic Berry is suited to experienced nicotine pouch users comfortable with strong-tier products who appreciate fruity menthol combinations. The slim format and moderate pouch count make it practical for daily use by those who value both flavor variety and dependable nicotine delivery.

Flavor profile

The flavor opens with bright wild berry notes — a mix of tart and sweet fruit character — immediately followed by cooling menthol. The berry profile remains present throughout use, balanced by the persistent cooling sensation from the blend of menthol agents (WS-3, WS-23, propylene glycol). The sweetener provides a rounded finish without overwhelming the fruit or mint components.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Arctic Berry?

77 Arctic Berry delivers 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer rates it 3/5 on their own strength classification.

How many pouches come in a can of 77 Arctic Berry?

Each can contains 20 pouches with a total content weight of 13 g (pouches only, excluding can weight).

What format is 77 Arctic Berry?

77 Arctic Berry uses a slim all-white format. Each 0.65 g pouch fits discreetly under the upper lip with minimal visibility and reduced drip compared to original-portion formats.

Does 77 Arctic Berry contain tobacco?

No. 77 Arctic Berry is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but uses cellulose fiber as a base instead of tobacco leaf, along with flavorings, water, salt, sweeteners, cooling agents, and stabilizers.

What does 77 Arctic Berry taste like?

77 Arctic Berry combines wild berry fruit flavors with menthol cooling. Expect a sweet-tart berry profile with immediate and sustained cooling from a blend of menthol agents, creating a refreshing fruity-mint experience.

How long does each pouch last?

Typical usage duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine delivery and flavor intensity.

Who makes 77 Arctic Berry?

77 Arctic Berry is manufactured by Luna Corporate in Sweden. The product launched on March 26, 2025, as part of the 77 Snus series within the 77 Nicotine Pouches brand family.

How should I store 77 Arctic Berry?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it is not required. Keep the can sealed when not in use.

77 Nicotine Pouches is a tobacco-free nicotine brand manufactured by Luna Corporate in Sweden. The 77 range offers slim all-white pouches across multiple strength levels and flavor profiles, designed for experienced users seeking variety and consistent quality.