77 Black Currant Ice

77 Black Currant Ice is a tobacco-free nicotine pouch from 77 Nicotine Pouches, manufactured by Luna Corporate in Sweden. Each slim all-white pouch delivers 10.4 mg of nicotine with a berry-mint flavor profile combining black currant and mint. Classified as Strong (tier 3/5), this product contains 20 pouches per can.

The slim format fits discreetly under the upper lip, with the all-white material minimizing drip and staining. Black currant provides a tart, fruity base note that's refreshed by cooling mint, creating a balanced berry-menthol experience. Flavor and nicotine release begin within seconds of placement, maintaining intensity throughout the typical 40-minute use duration.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (black currant, mint)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: 8 March 2026
• Product series: 77 Snus
• Price: €4.79 per can

Who it's for

77 Black Currant Ice suits experienced nicotine pouch users seeking strong nicotine delivery in a fruit-mint flavor combination. The slim format and berry profile appeal to users who prefer discreet pouches with tart, refreshing taste rather than pure mint or tobacco-inspired flavors.

Flavor profile

The dominant flavor is black currant—tart, slightly tannic, with the characteristic sweet-sour berry profile of svarta vinbär. Mint enters as a cooling counterpoint, amplifying the currant's brightness without overwhelming the fruit base. The all-white format delivers clean flavor release with minimal sweetness, maintaining the berry-mint balance throughout the pouch's 40-minute lifespan.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place—flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Ingredient information not provided by manufacturer. Contains nicotine, plant-based fibers, flavorings, and pH adjusters. Tobacco-free formulation.

Frequently asked questions

How strong is 77 Black Currant Ice?

77 Black Currant Ice delivers 10.4 mg of nicotine per pouch (16 mg/g concentration). This places it in Pouchland's Strong category—tier 3 out of 5 on our strength scale. The manufacturer also labels it 3/5 strength. Experienced nicotine users will find this an appropriate strength level for regular use.

How many pouches come in a can of 77 Black Currant Ice?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g each.

What format is 77 Black Currant Ice?

77 Black Currant Ice uses a slim all-white format. Slim pouches are narrower than standard formats, fitting comfortably under the upper lip with minimal visibility. The all-white material reduces drip and minimizes staining on teeth and gums compared to original-portion formats.

Does 77 Black Currant Ice contain tobacco?

No. 77 Black Currant Ice is a tobacco-free nicotine pouch. Instead of tobacco leaf, these pouches contain nicotine derived from tobacco plants, combined with plant-based fibers (typically cellulose or eucalyptus), flavorings, pH adjusters, and sweeteners.

What does 77 Black Currant Ice taste like?

The primary flavor is black currant (svarta vinbär)—a tart, slightly tannic berry with sweet-sour notes. Mint provides cooling refreshment that complements the fruit without dominating. The flavor profile sits in the berry-mint category, with the currant providing more complexity than generic berry blends.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual experience varies based on saliva production, pouch placement, and personal preference. Some users remove pouches after 20–30 minutes once nicotine delivery peaks, while others extend use to 55 minutes or longer.

Who makes 77 Black Currant Ice?

77 Black Currant Ice is manufactured by Luna Corporate in Sweden. The product belongs to the 77 Snus series within the 77 Nicotine Pouches brand range.

How should I store 77 Black Currant Ice?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain moisture balance, though it's not required. Keep the lid sealed between uses to prevent the pouches from drying out. Avoid storing in hot environments such as car interiors during summer months.

77 Nicotine Pouches is a brand from Swedish manufacturer Luna Corporate, offering tobacco-free nicotine pouches in various strengths and flavor profiles. The 77 range emphasizes Swedish production standards and diverse taste experiences across fruit, mint, and flavor-fusion categories.