77 Blueberry Ice

77 Blueberry Ice is a tobacco-free nicotine pouch from 77 Nicotine Pouches, manufactured by Luna Corporate in Sweden. Each slim, all-white pouch delivers 10.4 mg of nicotine and features a fruit-forward flavor profile combining blueberry, banana, and vanilla. Classified as Strong (tier 3/5), this product is designed for experienced users seeking a substantial nicotine experience alongside a sweet, layered taste.

The slim format sits discreetly under the upper lip, with minimal surface moisture for reduced drip. Flavor release begins within seconds, opening with bright blueberry notes that gradually reveal creamy banana and vanilla undertones. The all-white design prevents teeth staining and leaves no visible residue.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Frukt
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: 2026-03-13
• Product series: 77 Snus
• Price: €4.79 per can

Who it's for

77 Blueberry Ice suits experienced nicotine pouch users who prefer fruit-based flavors and require a strong nicotine delivery. The combination of dessert-like sweetness and substantial strength appeals to those transitioning from higher-tier products or seeking an alternative to mint-dominant options.

Flavor profile

The primary blueberry note dominates the initial taste, delivering a juicy, slightly tart character. Banana adds a creamy, mellow sweetness that emerges mid-session, while vanilla rounds out the profile with a smooth, dessert-like finish. The fruit category positioning emphasizes natural sweetness over cooling menthol sensations, though the "Ice" designation suggests a subtle chill component.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Ingredient information not provided by manufacturer. Standard nicotine pouch formulations typically contain plant-based fibers, nicotine, flavorings, sweeteners, and pH adjusters.

Frequently asked questions

How strong is 77 Blueberry Ice?

Each pouch contains 10.4 mg of nicotine (16 mg/g), placing it in Pouchland's Strong category (tier 3 out of 5). The manufacturer assigns it a 3/5 strength rating. This level is appropriate for regular nicotine users with established tolerance.

How many pouches come in a can of 77 Blueberry Ice?

Each can contains 20 pouches with a total content weight of 13 g (pouch material only). At typical usage rates of 40 minutes per pouch, one can provides approximately 13 hours of use.

What format is 77 Blueberry Ice?

77 Blueberry Ice uses a slim format that measures narrower than standard pouches, allowing for a more discreet fit under the upper lip. The all-white designation indicates low surface moisture and a dry outer material that minimizes drip and prevents staining.

Does 77 Blueberry Ice contain tobacco?

No. 77 Blueberry Ice is a tobacco-free nicotine pouch. It contains pharmaceutical-grade nicotine, plant-based fibers (typically cellulose or eucalyptus), flavorings, sweeteners, and stabilizers — but no tobacco leaf or tobacco-derived materials other than the nicotine itself.

What does 77 Blueberry Ice taste like?

The flavor profile centers on blueberry as the dominant note, complemented by creamy banana and smooth vanilla. The combination creates a dessert-like sweetness with fruity brightness, reminiscent of blueberry yogurt or smoothie flavors. The "Ice" element suggests a cooling finish, though the product is categorized under fruit rather than mint.

How long does each pouch last?

Typical usage duration is approximately 40 minutes, though individual experiences vary based on saliva production, placement, and personal preference. Some users keep pouches in place for 55 minutes or longer, while others prefer shorter sessions of 20–30 minutes.

Who makes 77 Blueberry Ice?

77 Blueberry Ice is manufactured by Luna Corporate in Sweden. The 77 Nicotine Pouches brand is part of the 77 Snus product series, which encompasses various nicotine pouch formats and flavors developed for the European market.

How should I store 77 Blueberry Ice?

Store in a cool, dry place away from direct sunlight and heat sources. Refrigeration can extend shelf life and preserve flavor integrity, though it is not required. Keep the can sealed when not in use to prevent moisture loss and maintain pouch freshness.

77 Nicotine Pouches, manufactured by Luna Corporate in Sweden, offers a range of tobacco-free nicotine products designed for the modern European market. The brand emphasizes quality Swedish manufacturing standards and diverse flavor profiles across multiple strength tiers.