77 Cola Ice

77 Cola Ice is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. Each slim all-white pouch delivers 10.4 mg of nicotine with a cola flavor profile accented by cherry notes and a cooling ice finish. Classified as Strong on Pouchland's five-tier strength scale, this product contains 20 pouches per can with a total content weight of 13 g.

The slim format sits discreetly under the upper lip, releasing a sweet cola taste with subtle cherry undertones followed by a pronounced cooling sensation. The all-white pouch design minimizes drip and maintains a consistent flavor release throughout the approximately 40-minute use duration.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Cola with cherry and ice
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus

Who it's for

77 Cola Ice suits experienced nicotine pouch users seeking a strong-tier product with a recognizable soft drink flavor profile and cooling finish. The slim format and all-white composition make it suitable for discreet use throughout the day.

Flavor profile

The primary cola flavor closely resembles classic cola soft drinks, with a noticeable cherry accent that adds depth and sweetness. A cooling ice component intensifies after the first few minutes, creating a refreshing contrast to the sweet cola base. The flavor remains consistent for the duration of use without becoming overly sweet or artificial.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Cola Ice?

77 Cola Ice delivers 10.4 mg of nicotine per pouch (16 mg/g), placing it in Pouchland's Strong category—the third tier on our five-level strength scale. This nicotine level is suitable for experienced users accustomed to higher-strength products.

How many pouches come in a can of 77 Cola Ice?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Cola Ice?

77 Cola Ice uses a slim all-white format. The slim profile fits comfortably under the upper lip without noticeable bulge, while the all-white composition minimizes drip and staining compared to traditional moist formats.

Does 77 Cola Ice contain tobacco?

No. 77 Cola Ice is a tobacco-free nicotine pouch. The pouches contain nicotine derived from tobacco plants, combined with plant-based cellulose fibers, flavorings, sweeteners, cooling agents, water, salt, and preservatives—but no tobacco leaf material.

What does 77 Cola Ice taste like?

The flavor profile centers on cola with distinct cherry notes, reminiscent of cherry cola soft drinks. A pronounced cooling ice effect develops during use, creating a sweet-to-cool progression. The cola base is sweet and slightly spiced, typical of traditional cola beverages.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for 30 minutes, while others extend use to 50–55 minutes depending on desired nicotine delivery and flavor intensity.

Who makes 77 Cola Ice?

77 Cola Ice is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product is part of the 77 Snus series, which includes multiple flavor variants across different strength levels.

How should I store 77 Cola Ice?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor integrity, though it is not required. Avoid exposure to heat or humidity, which may affect pouch quality and flavor.

77 is a nicotine pouch brand manufactured by Luna Corporate in Poland. The 77 Snus series offers tobacco-free pouches across multiple strength tiers and flavor profiles, emphasizing contemporary taste combinations and consistent nicotine delivery.