77 Forest Fruit

77 Forest Fruit is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. It delivers 10.4 mg of nicotine per pouch in a slim, all-white format with a wild berry flavor profile. Classified as Strong on Pouchland's strength scale, this product contains 20 pouches per can.

The slim all-white pouches fit discreetly under the upper lip and release a blend of wild berry flavors alongside nicotine. The all-white format minimizes drip and staining, while the 0.65 g pouches deliver a balanced experience over approximately 40 minutes of use.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (wild berries)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus

Who it's for

77 Forest Fruit suits experienced nicotine pouch users seeking a strong-tier product with fruit flavor. The slim format and wild berry profile appeal to those who prefer discreet pouches with a sweet, tart character during extended use.

Flavor profile

The wild berry flavor delivers a blend of forest fruit notes—think blackberry, raspberry, and blueberry undertones. Sweetness dominates the initial release, followed by subtle tartness that persists through the 40-minute use window. The cooling agents (WS-3, WS-23) add a mild chill that complements the berry character without overpowering it.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Forest Fruit?

77 Forest Fruit contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer also labels it as 3/5 on their own strength rating system.

How many pouches come in a can of 77 Forest Fruit?

Each can contains 20 pouches with a total content weight of 13 grams.

What format is 77 Forest Fruit?

77 Forest Fruit uses a slim all-white format. The pouches measure 0.65 g each and fit comfortably under the upper lip. The all-white composition means the pouch material stays white throughout use, minimizing visible drip and staining on teeth.

Does 77 Forest Fruit contain tobacco?

No. 77 Forest Fruit is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but the pouch itself is made from plant-based cellulose fibers, water, flavorings, salt, sweeteners, cooling agents, and preservatives—no tobacco leaf material.

What does 77 Forest Fruit taste like?

The flavor profile centers on wild berries (vilda bär in Swedish)—a mix of blackberry, raspberry, and blueberry notes. The taste is predominantly sweet with a tart edge, enhanced by cooling agents that provide a mild menthol-like sensation without strong mint.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual experience varies based on personal preference and nicotine tolerance. Some users remove the pouch earlier; others extend use beyond 40 minutes.

Who makes 77 Forest Fruit?

77 Forest Fruit is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched in June 2024 as part of the 77 Snus product series.

How should I store 77 Forest Fruit?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it is not required. Keep the lid tightly closed between uses to prevent the pouches from drying out.

77 is a nicotine pouch brand from Luna Corporate, a Polish manufacturer specializing in tobacco-free nicotine products. The 77 Snus series launched in 2024, offering slim all-white pouches across multiple flavor profiles and strength tiers.