77 Freeze Mint

77 Freeze Mint is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. Each slim all-white pouch delivers 10.4 mg of nicotine with a mint flavor profile, placing it in the Strong category on Pouchland's strength scale. The can contains 20 pouches with a total content weight of 13 g.

The slim format fits discreetly under the upper lip, releasing a cooling mint sensation within seconds of placement. The all-white material remains dry against the gum, minimizing drip while maintaining consistent flavor delivery throughout the typical 40-minute use duration. The cooling agents WS-3 and WS-23 provide an immediate icy effect that complements the mint base.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Mint
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg per gram
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: November 7, 2025
• Product series: 77 Snus

Who it's for

77 Freeze Mint suits experienced nicotine pouch users who prefer straightforward mint flavor with a strong nicotine delivery. The slim format and discreet all-white material make it appropriate for use in professional and social settings where minimal visibility is desired.

Flavor profile

The flavor centers on pure mint (mynta), delivering a clean, uncomplicated taste without sweetener dominance or fruit additives. The cooling agents activate immediately upon placement, creating an icy sensation that persists through the entire use period. The mint remains consistent from first taste to disposal, with no notable flavor fade after the initial 20 minutes.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Sweetener (E967), Salt, Propylene Glycol, Nikotin, Återfuktande Medel (E401), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Freeze Mint?

77 Freeze Mint delivers 10.4 mg of nicotine per pouch, which places it in Pouchland's Strong tier (3 out of 5 on our strength scale). The manufacturer also labels it as 3/5 strength. At 16 mg per gram, this product is intended for users with established nicotine tolerance.

How many pouches come in a can of 77 Freeze Mint?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouch weight is 0.65 g.

What format is 77 Freeze Mint?

77 Freeze Mint uses a slim all-white format. The slim profile measures narrower than standard pouches, allowing for discreet placement under the upper lip with minimal visibility. The all-white material stays dry during use, reducing drip and staining.

Does 77 Freeze Mint contain tobacco?

No. 77 Freeze Mint is a tobacco-free nicotine pouch. It contains nicotine extracted from tobacco plants, combined with plant-based cellulose fibers, flavorings, humectants, cooling agents, and pH regulators. No tobacco leaf material is present in the product.

What does 77 Freeze Mint taste like?

The flavor is characterized by pure mint (mynta) with prominent cooling agents WS-3 and WS-23. The taste is clean and straightforward, emphasizing icy freshness without layered complexity. The cooling effect dominates the sensory experience, creating an intense freeze sensation alongside the mint base.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual experience varies based on saliva production, placement technique, and personal preference. Some users may remove the pouch earlier or extend use up to 55 minutes depending on nicotine tolerance and flavor intensity preferences.

Who makes 77 Freeze Mint?

77 Freeze Mint is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched on November 7, 2025, as part of the 77 Snus product series.

How should I store 77 Freeze Mint?

Store in a cool, dry place away from direct sunlight. Refrigeration is optional but extends shelf life and enhances the cooling sensation during use. Keep the can sealed when not in use to maintain pouch moisture content and flavor integrity.

77 is a nicotine pouch brand manufactured by Luna Corporate in Poland, offering tobacco-free products across various strength levels and flavor profiles. The 77 Snus series emphasizes straightforward flavor delivery in slim all-white formats designed for discreet everyday use.