77 Ice Mint

77 Ice Mint is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. This Slim all-white pouch delivers 10.4 mg of nicotine per pouch with a berry-mint flavor profile classified as Strong (tier 3/5). Each can contains 20 pouches weighing 0.65 g each, with a total content weight of 13 g.

The flavor combines blackcurrant (svarta vinbär) with mint, creating a cool, fruity tasting experience. The Slim format fits discreetly under the upper lip, with nicotine and flavor releasing within seconds of placement. The all-white format minimizes drip and staining.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: 2026-03-08
• Product series: 77 Snus

Other strengths in this line

• 77 Ice Mint Light – 6 mg/pouch (Medium)

Who it's for

77 Ice Mint suits experienced nicotine pouch users who prefer strong nicotine delivery combined with fruity mint flavors. The Slim format and 40-minute use duration make it practical for extended sessions at work, travel, or social settings where discretion is valued.

Flavor profile

The primary flavor is blackcurrant (svarta vinbär), which provides a tart, fruity base. Mint arrives immediately upon placement, delivering cooling menthol sensation that intensifies through the first minutes. The berry-mint combination creates a balanced profile where neither element dominates, with sweetness from the blackcurrant tempering the mint's sharpness.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Ingredient information not provided by manufacturer.

Frequently asked questions

How strong is 77 Ice Mint?

77 Ice Mint delivers 10.4 mg of nicotine per pouch (16 mg/g), classified as Strong on Pouchland's strength scale (tier 3 of 5). The manufacturer rates it 3/5 on their own strength labeling system.

How many pouches come in a can of 77 Ice Mint?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Ice Mint?

77 Ice Mint uses a Slim all-white format. Slim pouches are narrower than regular formats, fitting comfortably under the upper lip with minimal visibility. The all-white material minimizes drip and prevents staining of teeth.

Does 77 Ice Mint contain tobacco?

No. 77 Ice Mint is a tobacco-free nicotine pouch containing nicotine derived from tobacco plants, plant-based fibers, flavorings, and moisturizing agents. No tobacco leaf is present in the product.

What does 77 Ice Mint taste like?

77 Ice Mint combines blackcurrant (svarta vinbär) with mint. The blackcurrant provides tart, fruity berry notes while the mint delivers cooling menthol sensation. The flavor balance leans toward berry-forward with supporting mint freshness rather than pure menthol intensity.

How long does each pouch last?

Typical use duration is approximately 40 minutes. Actual duration varies based on individual usage patterns, salivation levels, and personal preference. Some users remove pouches earlier; others extend use beyond 40 minutes.

Who makes 77 Ice Mint?

77 Ice Mint is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched on March 8, 2026, as part of the 77 Snus series.

How should I store 77 Ice Mint?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and enhance the cooling sensation of the mint flavor. Avoid exposure to heat sources or prolonged temperature fluctuations.

77 is a nicotine pouch brand manufactured by Luna Corporate in Poland. The 77 Snus series offers tobacco-free pouches in multiple strength levels and flavor profiles, with production focused on quality control and consistent nicotine delivery across the product range.