77 Peppermint

77 Peppermint is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. Delivering 10.4 mg of nicotine per pouch in a slim all-white format, this mint-flavored product is classified as Strong (tier 3/5 on Pouchland's strength scale). Each can contains 20 pouches weighing 0.65 g each, for a total content weight of 13 g.

The pouch sits discreetly under the upper lip, releasing a clean peppermint flavor with a pronounced cooling sensation. The all-white format minimizes drip and keeps teeth unstained during the typical 40-minute usage period. Flavor and nicotine release begin within seconds of placement, delivering a crisp mint experience from start to finish.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Mint (Pepparmynta)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: 7 November 2025
• Product series: 77 Snus

Who it's for

77 Peppermint suits experienced nicotine pouch users who prefer straightforward mint flavor and strong nicotine delivery in a slim, discreet format. The 10.4 mg per pouch content makes it appropriate for those accustomed to higher-strength products.

Flavor profile

The dominant note is classic peppermint, clean and uncomplicated. A pronounced cooling effect accompanies the mint throughout the pouch's lifespan, intensified by the inclusion of WS-3 and WS-23 cooling agents. The flavor remains consistent and sharp, with no added sweetness or complexity beyond the core peppermint character.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Sweetener (E967), Salt, Propylene Glycol, Nikotin, Återfuktande Medel (E401), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Peppermint?

77 Peppermint contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer labels it 3/5 for strength.

How many pouches come in a can of 77 Peppermint?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Peppermint?

77 Peppermint uses a slim all-white format. The pouches are narrower than standard formats, fitting comfortably and discreetly under the upper lip. The all-white construction minimizes drip and does not stain teeth.

Does 77 Peppermint contain tobacco?

No. 77 Peppermint is a tobacco-free nicotine pouch. The pouches contain nicotine derived from tobacco plants, along with plant-based fibers (cellulose), flavorings, water, sweeteners, and preservatives, but no tobacco leaf material.

What does 77 Peppermint taste like?

77 Peppermint delivers a straightforward peppermint flavor with a strong cooling sensation. The cooling effect comes from added WS-3 and WS-23 agents, which intensify the refreshing quality of the mint throughout use.

How long does each pouch last?

Typical usage duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine intake and flavor intensity.

Who makes 77 Peppermint?

77 Peppermint is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product was launched on 7 November 2025 as part of the 77 Snus series.

How should I store 77 Peppermint?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor quality, though it is not required. Keep the can sealed when not in use to preserve moisture content and freshness.

77 is a nicotine pouch brand from Luna Corporate, a Polish manufacturer focused on tobacco-free oral nicotine products. The 77 Snus series delivers straightforward flavors and consistent nicotine strength across a range of formats.