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Format
Slim, semi-moist
Strength
Strong
Flavour
Peppermint
Nicotine
10.4 mg/pouch

More about 77 Peppermint

Everything from ingredients to nicotine content — read before you buy.

Product information Specifications straight from the data sheet

Clean peppermint with pronounced cooling from WS-3 and WS-23 agents throughout the 40-minute use.

Brand
77
Manufacturer
Luna Corporate
Category
Nicotine Pouches
Format
Slim
Moisture
Semi-moist
Flavour
Peppermint
Strength
Strong
Nicotine per pouch
10.4 mg
Nicotine per gram
16.0 mg/g
Pouches per can
20
Content weight
13.0 g
Weight per pouch
0.65 g
Tobacco-free
Yes
Country of origin
Sweden
Launched
7 November 2025
Product series
77 Nicotine Pouches
Ingredients
Cellulosa (E460), Water, Flavorings, Sweetener (E967), Salt, Propylene Glycol, Nikotin, Återfuktande Medel (E401), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .
More information about 77 Peppermint Read more about the product

About the product

77 Peppermint belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

  • Category: Nicotine Pouches
  • Flavour: peppermint
  • Format: Slim
  • Strength: Strong
  • Manufacturer: Luna Corporate
  • Nicotine per pouch: 10.4 mg
  • Pouches per can: 20

Flavour and nicotine strength

77 Peppermint tastes of peppermint. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Frequently asked questions (8) Who it is for, and the questions people ask

Who it is for
77 Peppermint suits experienced nicotine pouch users who prefer straightforward mint flavor and strong nicotine delivery in a slim, discreet format.

How strong is 77 Peppermint?
77 Peppermint contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer labels it 3/5 for strength.

How many pouches come in a can of 77 Peppermint?
Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Peppermint?
77 Peppermint uses a slim all-white format. The pouches are narrower than standard formats, fitting comfortably and discreetly under the upper lip. The all-white construction minimizes drip and does not stain teeth.

Does 77 Peppermint contain tobacco?
No. 77 Peppermint is a tobacco-free nicotine pouch. The pouches contain nicotine derived from tobacco plants, along with plant-based fibers (cellulose), flavorings, water, sweeteners, and preservatives, but no tobacco leaf material.

What does 77 Peppermint taste like?
77 Peppermint delivers a straightforward peppermint flavor with a strong cooling sensation. The cooling effect comes from added WS-3 and WS-23 agents, which intensify the refreshing quality of the mint throughout use.

How long does each pouch last?
Typical usage duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine intake and flavor intensity.

Who makes 77 Peppermint?
77 Peppermint is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product was launched on 7 November 2025 as part of the 77 Snus series.

How should I store 77 Peppermint?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor quality, though it is not required. Keep the can sealed when not in use to preserve moisture content and freshness.

How to use

  1. Place one pouch under your upper lip, against the gum.
  2. Leave it there for around 40 minutes.
  3. Dispose of it in the lid compartment or a bin.
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WARNING

This product contains nicotine, which is a highly addictive substance. Not for sale to persons under 18. Nicotine pouches are not a smoking cessation product and are not suitable during pregnancy or breastfeeding.

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