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Format
Slim, semi-moist
Strength
Strong
Flavour
Mint, Watermelon
Nicotine
10.4 mg/pouch

Same flavour, other strengths

More about 77 Watermelon Ice

Everything from ingredients to nicotine content — read before you buy.

Product information Specifications straight from the data sheet

Sweet watermelon paired with refreshing mint creates a fruity, cooling flavor experience that lasts throughout the session.

Brand
77
Manufacturer
Luna Corporate
Category
Nicotine Pouches
Format
Slim
Moisture
Semi-moist
Flavour
Mint, Watermelon
Strength
Strong
Nicotine per pouch
10.4 mg
Nicotine per gram
16.0 mg/g
Pouches per can
20
Content weight
13.0 g
Weight per pouch
0.65 g
Tobacco-free
Yes
Country of origin
Sweden
Launched
1 June 2024
Product series
77 Nicotine Pouches
Ingredients
Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .
More information about 77 Watermelon Ice Read more about the product

About the product

77 Watermelon Ice belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

  • Category: Nicotine Pouches
  • Flavour: mint, watermelon
  • Format: Slim
  • Strength: Strong
  • Manufacturer: Luna Corporate
  • Nicotine per pouch: 10.4 mg
  • Pouches per can: 20

Flavour and nicotine strength

77 Watermelon Ice tastes of mint, watermelon. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Frequently asked questions (8) Who it is for, and the questions people ask

Who it is for
77 Watermelon Ice suits experienced nicotine pouch users who prefer strong nicotine delivery combined with fruity, refreshing flavors. The watermelon-mint profile appeals to those seeking a sweet, cooling experience in a discreet slim format.

How strong is 77 Watermelon Ice?
77 Watermelon Ice delivers 10.4 mg of nicotine per pouch, with a concentration of 16 mg/g. This places it in Pouchland's Strong category (tier 3 out of 5). The manufacturer also labels it 3/5 on their strength scale.

How many pouches come in a can of 77 Watermelon Ice?
Each can contains 20 pouches with a total content weight of 13 g. Each individual pouch weighs 0.65 g.

What format is 77 Watermelon Ice?
77 Watermelon Ice uses a slim all-white format. The slim profile fits comfortably under the upper lip with minimal visibility, while the all-white material reduces drip and staining compared to traditional moist formats.

Does 77 Watermelon Ice contain tobacco?
No. 77 Watermelon Ice is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but no tobacco leaf material. The pouches are made from plant-based cellulose fibers, flavorings, nicotine, and other ingredients listed on the packaging.

What does 77 Watermelon Ice taste like?
77 Watermelon Ice combines sweet watermelon flavor with refreshing mint. The watermelon provides a fruity, summery sweetness, while the mint adds a cooling sensation that complements rather than dominates the fruit notes. The flavor balance remains consistent throughout use.

How long does each pouch last?
Typical use duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine delivery and flavor intensity.

Who makes 77 Watermelon Ice?
77 Watermelon Ice is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched in June 2024 as part of the 77 Snus series.

How should I store 77 Watermelon Ice?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it's not required. Keep the can sealed when not in use to prevent the pouches from drying out.

How to use

  1. Place one pouch under your upper lip, against the gum.
  2. Leave it there for around 40 minutes.
  3. Dispose of it in the lid compartment or a bin.
Reviews (1) 4.0out of 5

Customer Reviews

Based on 1 review
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C
Chris Buckle
Great taste! Smooth would be 5 stars if

Great taste! Smooth would be 5 stars if it had more "ice"

WARNING

This product contains nicotine, which is a highly addictive substance. Not for sale to persons under 18. Nicotine pouches are not a smoking cessation product and are not suitable during pregnancy or breastfeeding.

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