77 Blueberry Ice

Bright blueberry with creamy banana and smooth vanilla undertones — a dessert-like fruit experience with subtle cooling.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Banana, Blueberry, Vanilla

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

13 March 2026

Product series

77 Nicotine Pouches

About the product

77 Blueberry Ice belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: banana, blueberry, vanilla
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Blueberry Ice tastes of banana, blueberry, vanilla. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Blueberry Ice suits experienced nicotine pouch users who prefer fruit-based flavors and require a strong nicotine delivery. The combination of dessert-like sweetness and substantial strength appeals to those transitioning from higher-tier products or seeking an alternative to mint-dominant options.

How strong is 77 Blueberry Ice?
Each pouch contains 10.4 mg of nicotine (16 mg/g), placing it in Pouchland's Strong category (tier 3 out of 5). The manufacturer assigns it a 3/5 strength rating. This level is appropriate for regular nicotine users with established tolerance.

How many pouches come in a can of 77 Blueberry Ice?
Each can contains 20 pouches with a total content weight of 13 g (pouch material only). At typical usage rates of 40 minutes per pouch, one can provides approximately 13 hours of use.

What format is 77 Blueberry Ice?
77 Blueberry Ice uses a slim format that measures narrower than standard pouches, allowing for a more discreet fit under the upper lip. The all-white designation indicates low surface moisture and a dry outer material that minimizes drip and prevents staining.

Does 77 Blueberry Ice contain tobacco?
No. 77 Blueberry Ice is a tobacco-free nicotine pouch. It contains pharmaceutical-grade nicotine, plant-based fibers (typically cellulose or eucalyptus), flavorings, sweeteners, and stabilizers — but no tobacco leaf or tobacco-derived materials other than the nicotine itself.

What does 77 Blueberry Ice taste like?
The flavor profile centers on blueberry as the dominant note, complemented by creamy banana and smooth vanilla. The combination creates a dessert-like sweetness with fruity brightness, reminiscent of blueberry yogurt or smoothie flavors. The "Ice" element suggests a cooling finish, though the product is categorized under fruit rather than mint.

How long does each pouch last?
Typical usage duration is approximately 40 minutes, though individual experiences vary based on saliva production, placement, and personal preference. Some users keep pouches in place for 55 minutes or longer, while others prefer shorter sessions of 20–30 minutes.

Who makes 77 Blueberry Ice?
77 Blueberry Ice is manufactured by Luna Corporate in Sweden. The 77 Nicotine Pouches brand is part of the 77 Snus product series, which encompasses various nicotine pouch formats and flavors developed for the European market.

How should I store 77 Blueberry Ice?
Store in a cool, dry place away from direct sunlight and heat sources. Refrigeration can extend shelf life and preserve flavor integrity, though it is not required. Keep the can sealed when not in use to prevent moisture loss and maintain pouch freshness.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.