77 Forest Fruit

Wild berry blend with sweet, tart notes and a mild cooling finish.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Berries, Wild Berries

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

1 June 2024

Product series

77 Nicotine Pouches

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .

About the product

77 Forest Fruit belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: berries, wild berries
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Forest Fruit tastes of berries, wild berries. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Forest Fruit suits experienced nicotine pouch users seeking a strong-tier product with fruit flavor. The slim format and wild berry profile appeal to those who prefer discreet pouches with a sweet, tart character during extended use.

How strong is 77 Forest Fruit?
77 Forest Fruit contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer also labels it as 3/5 on their own strength rating system.

How many pouches come in a can of 77 Forest Fruit?
Each can contains 20 pouches with a total content weight of 13 grams.

What format is 77 Forest Fruit?
77 Forest Fruit uses a slim all-white format. The pouches measure 0.65 g each and fit comfortably under the upper lip. The all-white composition means the pouch material stays white throughout use, minimizing visible drip and staining on teeth.

Does 77 Forest Fruit contain tobacco?
No. 77 Forest Fruit is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but the pouch itself is made from plant-based cellulose fibers, water, flavorings, salt, sweeteners, cooling agents, and preservatives—no tobacco leaf material.

What does 77 Forest Fruit taste like?
The flavor profile centers on wild berries (vilda bär in Swedish)—a mix of blackberry, raspberry, and blueberry notes. The taste is predominantly sweet with a tart edge, enhanced by cooling agents that provide a mild menthol-like sensation without strong mint.

How long does each pouch last?
Typical use duration is approximately 40 minutes, though individual experience varies based on personal preference and nicotine tolerance. Some users remove the pouch earlier; others extend use beyond 40 minutes.

Who makes 77 Forest Fruit?
77 Forest Fruit is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched in June 2024 as part of the 77 Snus product series.

How should I store 77 Forest Fruit?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it is not required. Keep the lid tightly closed between uses to prevent the pouches from drying out.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.