77 Raspberry

Blackcurrant berry meets cooling mint in a balanced, fruity-fresh profile with 40-minute flavor duration.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-humide

Flavour

Menthe

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

8 March 2026

Product series

77 Nicotine Pouches

The primary flavor is blackcurrant (svarta vinbär), which provides a tart, fruity base. Mint arrives immediately upon placement, delivering cooling menthol sensation that intensifies through the first minutes. The berry-mint combination creates a balanced profile where neither element dominates, with sweetness from the blackcurrant tempering the mint's sharpness.

77 Ice Mint suits experienced nicotine pouch users who prefer strong nicotine delivery combined with fruity mint flavors. The Slim format and 40-minute use duration make it practical for extended sessions at work, travel, or social settings where discretion is valued.

1. Place one pouch under your upper lip, against the gum.
2. Leave it in place — flavour and nicotine release begin within seconds.
3. Typical use is around 40 minutes.
4. Dispose of the used pouch in the lid compartment or a bin.

How strong is 77 Ice Mint?
77 Ice Mint delivers 10.4 mg of nicotine per pouch (16 mg/g), classified as Strong on Pouchland's strength scale (tier 3 of 5). The manufacturer rates it 3/5 on their own strength labeling system.

How many pouches come in a can of 77 Ice Mint?
Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Ice Mint?
77 Ice Mint uses a Slim all-white format. Slim pouches are narrower than regular formats, fitting comfortably under the upper lip with minimal visibility. The all-white material minimizes drip and prevents staining of teeth.

Does 77 Ice Mint contain tobacco?
No. 77 Ice Mint is a tobacco-free nicotine pouch containing nicotine derived from tobacco plants, plant-based fibers, flavorings, and moisturizing agents. No tobacco leaf is present in the product.

What does 77 Ice Mint taste like?
77 Ice Mint combines blackcurrant (svarta vinbär) with mint. The blackcurrant provides tart, fruity berry notes while the mint delivers cooling menthol sensation. The flavor balance leans toward berry-forward with supporting mint freshness rather than pure menthol intensity.

How long does each pouch last?
Typical use duration is approximately 40 minutes. Actual duration varies based on individual usage patterns, salivation levels, and personal preference. Some users remove pouches earlier; others extend use beyond 40 minutes.

Who makes 77 Ice Mint?
77 Ice Mint is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched on March 8, 2026, as part of the 77 Snus series.

How should I store 77 Ice Mint?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and enhance the cooling sensation of the mint flavor. Avoid exposure to heat sources or prolonged temperature fluctuations.