77 Cola & Vanilla

77 Cola & Vanilla is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. These slim all-white pouches deliver 10.4 mg of nicotine per pouch (16 mg/g) in a cola and vanilla flavour profile, placing them in Pouchland's Strong category. Each can contains 20 pouches with a total content weight of 13 g.

The slim format sits discreetly under the upper lip, with flavour and nicotine release beginning within seconds of placement. Users experience a blend of classic cola sweetness paired with smooth vanilla notes, complemented by a cooling sensation from the added kylmedel blend. The all-white moisture format minimises drip and maintains a clean feel throughout the typical 40-minute use duration.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Cola with Vanilla
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus

Who it's for

77 Cola & Vanilla suits experienced nicotine pouch users comfortable with strong-tier products who prefer sweet, nostalgic flavours. The cola and vanilla combination appeals to those seeking a dessert-like taste profile with reliable nicotine delivery in a discreet slim format.

Flavour profile

The dominant cola flavour delivers the familiar taste of classic carbonated cola drinks, characterised by sweet, slightly spiced notes. Vanilla rounds out the profile with smooth, creamy undertones that soften the cola's sharpness. The added cooling agents (WS-3 and WS-23) provide a refreshing finish that complements rather than overwhelms the sweet base flavours.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavour and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Cola & Vanilla?

77 Cola & Vanilla contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in Pouchland's Strong tier — the third level on our five-tier strength scale. Luna Corporate labels this product as 3/5 on their strength rating system.

How many pouches come in a can of 77 Cola & Vanilla?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g each.

What format is 77 Cola & Vanilla?

77 Cola & Vanilla uses a slim all-white format. Slim pouches are narrower than regular formats, fitting comfortably under the upper lip with minimal visibility. The all-white designation refers to the pouch material and moisture level, which reduces drip and staining compared to traditional brown portions.

Does 77 Cola & Vanilla contain tobacco?

No. 77 Cola & Vanilla is a tobacco-free nicotine pouch. The pouches contain nicotine extracted from tobacco plants but no tobacco leaf material. Instead, they're filled with plant-based cellulose fibres, flavourings, nicotine, water, salt, sweeteners, cooling agents, and preservatives.

What does 77 Cola & Vanilla taste like?

The primary flavour is cola — sweet, slightly spiced, reminiscent of classic carbonated cola drinks. Vanilla adds smooth, creamy notes that blend with the cola base. Cooling agents (WS-3 and WS-23) provide a refreshing mint-like sensation without mint flavour, enhancing the overall taste experience.

How long does each pouch last?

Typical use duration is approximately 40 minutes per pouch. Actual duration varies based on individual usage patterns, saliva production, and personal preference. Some users keep pouches in for shorter or longer periods depending on desired nicotine delivery and flavour intensity.

Who makes 77 Cola & Vanilla?

77 Cola & Vanilla is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product was launched in June 2024 as part of the 77 Snus series.

How should I store 77 Cola & Vanilla?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavour quality, though it's not required. Keep the lid closed when not in use to prevent the pouches from drying out.

77 is a nicotine pouch brand from Luna Corporate, a Polish manufacturer specialising in tobacco-free nicotine products. The 77 Snus series offers a range of flavour profiles designed for experienced users seeking variety in their nicotine pouch rotation.