77 Sour Bliss

Bright citrus and tropical fruit with cooling agents deliver a refreshing, sweet-tart flavor throughout the 40-minute use window.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Citrusy, Fruit, Tropical

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

4 August 2025

Product series

77 Nicotine Pouches

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .

About the product

77 Sour Bliss belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: citrusy, fruit, tropical
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Sour Bliss tastes of citrusy, fruit, tropical. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Sour Bliss suits experienced nicotine pouch users who appreciate fruit-forward flavors with a cooling component. The 10.4 mg nicotine content and slim format make it appropriate for those accustomed to strong-tier products seeking a discreet, tropical citrus experience throughout the day.

How strong is 77 Sour Bliss?
77 Sour Bliss contains 10.4 mg of nicotine per pouch, placing it in Pouchland's Strong category—the third tier on our five-level strength scale. Luna Corporate rates it 3/5 on their own scale. This nicotine level is appropriate for experienced users accustomed to products in the 9–12 mg range.

How many pouches come in a can of 77 Sour Bliss?
Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g, a standard slim-format size that balances comfort and nicotine delivery.

What format is 77 Sour Bliss?
77 Sour Bliss uses a slim, all-white format. Slim pouches are narrower than regular-sized pouches, fitting discreetly under the upper lip with minimal visibility. The all-white designation refers to the pouch material and contents—no tobacco means reduced staining and drip compared to traditional snus.

Does 77 Sour Bliss contain tobacco?
No. 77 Sour Bliss is a tobacco-free nicotine pouch. The pouches contain pharmaceutical-grade nicotine, plant-based cellulose fibers, flavorings, a sweetener, cooling agents, salt, a preservative, and a pH regulator. No tobacco leaf or tobacco-derived materials are present.

What does 77 Sour Bliss taste like?
The primary flavors are citrus (lime, grapefruit) and tropical fruit (pineapple, mango). A cooling agent blend adds a refreshing chill similar to menthol without actual mint flavor. The sweetness is moderate, balanced by tart citrus notes that prevent the profile from becoming cloying.

How long does each pouch last?
Typical use duration is approximately 40 minutes, though individual preferences vary. Some users remove the pouch earlier if the flavor or nicotine sensation becomes too intense; others keep it in place for up to 55 minutes. The pouch fibers remain intact throughout extended use.

Who makes 77 Sour Bliss?
Luna Corporate manufactures 77 Sour Bliss at their production facility in Poland. Luna Corporate produces the entire 77 product range, focusing on tobacco-free nicotine pouches with varied flavor profiles and strength levels.

How should I store 77 Sour Bliss?
Store the can in a cool, dry place away from direct sunlight. Refrigeration extends shelf life and preserves flavor intensity, though it is not required. Avoid leaving the can in hot environments such as car dashboards, as heat accelerates flavor degradation.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.