77 Strawberry

Sweet strawberry flavor with cooling menthol-like sensation throughout the 40-minute use duration.

Brand

77

Manufacturer

Luna Corporate

Category

Nicotine Pouches

Format

Slim

Moisture

Semi-moist

Flavour

Strawberry

Strength

Strong

Nicotine per pouch

10.4 mg

Nicotine per gram

16.0 mg/g

Pouches per can

20

Content weight

13.0 g

Weight per pouch

0.65 g

Tobacco-free

Yes

Country of origin

Sweden

Launched

1 June 2024

Product series

77 Nicotine Pouches

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501) .

About the product

77 Strawberry belongs to the 77 range and is made by Luna Corporate. The pouches come in slim format, 20 per can.

• Category: Nicotine Pouches
• Flavour: strawberry
• Format: Slim
• Strength: Strong
• Manufacturer: Luna Corporate
• Nicotine per pouch: 10.4 mg
• Pouches per can: 20

Flavour and nicotine strength

77 Strawberry tastes of strawberry. The nicotine strength is strong. The nicotine content is 10.4 mg per pouch and 16.0 mg per gram.

About 77

77 is a Polish nicotine pouch brand from Luna Corporate built around variety and value. The lineup covers fruit blends like cola-cherry and mango, cooling mint options, and less common choices like salted caramel and liquorice citrus. All products come in slim format at strong strength, with a few extra-strength variants in the GHOST series.

We carry 32 77 products , made by Luna Corporate in Sweden. See the full 77 range.

Who it is for
77 Strawberry suits experienced nicotine pouch users who prefer strong nicotine delivery paired with fruit flavors. The 10.4 mg per pouch content makes this appropriate for users with established nicotine tolerance seeking a berry-flavored option in a slim format.

How strong is 77 Strawberry?
77 Strawberry delivers 10.4 mg of nicotine per pouch, placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer rates it 3 out of 5 on their own strength classification. At 16 mg/g concentration, this product is suitable for users with established nicotine tolerance.

How many pouches come in a can of 77 Strawberry?
Each can contains 20 pouches with a total content weight of 13 grams. Individual pouch weight is 0.65 grams.

What format is 77 Strawberry?
77 Strawberry uses a slim all-white format. The slim profile measures narrower than standard pouches, allowing discreet placement under the upper lip. The all-white designation means the pouch contents are white before, during, and after use, minimizing visible residue and drip.

Does 77 Strawberry contain tobacco?
No. 77 Strawberry is a tobacco-free nicotine pouch. The product contains nicotine derived from tobacco, but no tobacco leaf material. The pouch filling consists of plant-based cellulose fibers (E460), flavorings, nicotine, and functional additives including sweeteners, cooling agents, preservatives, and pH regulators.

What does 77 Strawberry taste like?
The dominant flavor is strawberry, delivering a sweet berry profile from initial placement through the 40-minute use duration. The cooling agent blend (WS-3 and WS-23 combined with propylene glycol) provides a menthol-like cooling effect that accompanies the fruit notes. The sweetener enhances the strawberry character without creating an artificial candy-like taste.

How long does each pouch last?
Typical use duration is approximately 40 minutes, though individual usage patterns vary. Some users remove the pouch earlier once nicotine delivery diminishes, while others may extend use to 50–60 minutes. Flavor intensity peaks in the first 15–20 minutes and gradually decreases thereafter.

Who makes 77 Strawberry?
77 Strawberry is manufactured by Luna Corporate in Poland. The product launched in June 2024 as part of the 77 Snus series. Luna Corporate produces the 77 brand portfolio of tobacco-free nicotine pouches.

How should I store 77 Strawberry?
Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor integrity, though it is not required. Keep the can sealed when not in use to prevent the pouches from drying out. Avoid storing in hot environments such as vehicle glove compartments or near heat sources.

How to use

1. Place one pouch under your upper lip, against the gum.
2. Leave it there for around 40 minutes.
3. Dispose of it in the lid compartment or a bin.